Optimum Baits Mad Scientist Series Combines Expertise of Optimum and Lucky Craft Collaborative soft plastic effort brings two industry leaders together for two deadly new designs     TEMECULA, California – Optimum Bait Company and Lucky Craft, two global leaders in fishing lure innovation, have combined their talents and creativity to introduce two new soft [...]

  The Top of the Line Swimbait from Optimum utilizes a highly effective rigging system that allows the hook to release from the back (TOP) giving anglers a direct connection to the fish while at the same time exposing the bait to minimal stress and battle damage. TOP OF THE LINE SWIMBAIT Top Hook Line [...]